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Londoners Could be Throwing Away Their Chance of Love

Littering is a turn-off to 85% of Londoners

 

Research by leading resource management company, Veolia reveals that Londoners who show love to the environment stand a better chance of finding love. 

This Valentine’s Day, Veolia is spreading the love virtually with a series of animated GIFs to help Londoners secure a second date. Based on findings from a recent YouGov survey, these GIFs show how positive attitudes towards the environment really make a difference when looking for love.

 

New research shows:

  • 85% of Londoners are less likely to pursue a love interest with someone who littered during a first date, an increase from 70% in a pre-2020 study.
  • 60% of Londoners are less likely to see someone after a first date if they purposely put something non-recyclable in a recycling bin.

 

Pascal Hauret, Managing Director – Municipal for Veolia UK, said: 

“I’m pleased to see that the vast majority of Londoners really care about the environment and this research shows that practising positive waste behaviours makes a difference when choosing a potential partner. We hope that these GIFs remind people that looking after the environment is not only beneficial for the planet, but also for your love life. We also want to continue to thank Londoners who have shown their appreciation and support towards our key workers.”

 

Vincent Nicely, Veolia Lambeth Waste Collector said:

“I’m proud to be a key worker and help keep the country moving throughout this pandemic. I’ve been coming to work every day since March, which has been tough, but all the ‘thank you’s’ I’ve received has really kept me going. This Valentine’s Day, I hope people will keep showing love for the planet and appreciating the work we do. And if you ever see me or one of the other Lambeth crews out in the borough, a smile or wave may seem like a small thing, but it makes a big difference to our day.”

 

Key London statistics include:

85% of Londoners are less likely to go on a second date with someone if they littered in the
street
60% are less likely to see someone after a first date if they purposely put something
non-recyclable in a recycling bin
56% are more likely to see someone again if they picked up litter that wasn’t their own
46% are less likely to see someone again if they admitted to not recycling in their own home
39% are more likely to see someone again if they used a reusable bottle rather than a plastic
one
Over a quarter of Londonders (27%) admit to arguing with their partner about putting items in
the wrong bin

 

Wider British statistics are available upon request.

Across the UK, Veolia provides sustainable recycling, waste and street cleansing solutions that serve
approximately eight million people nationwide. The company works with businesses and local
authorities to help them reduce the impact of their waste on the environment.

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