Saddle up to save a life at the British Heart Foundation’s London to Brighton Bike Ride

Gather your friends, family or colleagues together and make your mark in the fight against heart disease by cycling the British Heart Foundation’s (BHF) legendary London to Brighton Bike Ride. Join over15,000 cyclistson 17 June 2018 and help fund the BHF’s life saving heart research.

The iconic event, proudly supported by Jaffa® fruit, sees thousands of riders of all abilities get on their bikes to ride the 54-mile course from Clapham Common, through the Sussex countryside and to Brighton’s seafront. Riders will be met at the finish line with a fun-filled beach village, making it a great day out for all the family.

Now in its 43rd year, the London to Brighton Bike Ride is Europe’s oldest charity cycling event, and over the years has seen hundreds of thousands of cyclists pedalling over 41million miles, helping to raise nearly £70million for the fight against heart disease. This year it’s hoped the event will raise around £3million for the BHF’s vital work.

Elizabeth Tack, Event Lead for the BHF’s London to Brighton Bike Ride, said: “We urgently need the people of London to help us stop heart disease in its tracks and support us in our search for more lifesaving breakthroughs. Around 720,000 are currently living with heart and circulatory disease in London and it is responsible for over 13,300 deaths in London each year. By taking on this exciting challenge, every mile you cycle will help bring us closer to beating heart disease for good.”

“The London to Brighton Bike Ride is not a race but it is a fantastic way to support the nation’s heart charity and help transform millions of lives across the UK. In [insert city/region if none] alone, we currently fund [insert current funding in area] into pioneering research projects, but there is still so much more to be done.”

Through the generosity of the public, the BHF is committed to funding half a billion pounds of ground-breaking research by 2020 to reduce the terrible burden of heart and circulatory disease in the UK.

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